Track Gravity Forms Submissions

By default, Gravity Forms shows its confirmation message on the same page, so there is no new pageview for SlimStat to count. Send each successful submission to a confirmation page instead, then count visits to that page with one goal. This works in SlimStat Free.

SlimStat counts the confirmation page visit, not the submission event. The test table below shows what that means in practice.

Before you start

A confirmation page with its own URL, such as /inquiry-received/. Publish it as an ordinary WordPress page. Keep names, email addresses and message text out of its URL.
SlimStat tracking enabled and recording an eligible visitor. Test in a private window, because your own visits may be excluded, and check your consent setup.

Send successful submissions to that page

Open Forms, choose your form, then Form Settings → Confirmations.
Select Default Confirmation to edit it.
Set Confirmation Type to Page and choose your confirmation page in the Page dropdown.
Leave Pass Field Data via Query String empty. Field values in the URL would put visitor data into your reports, and the extra parameters stop an equals goal from matching.
Save the confirmation.

Gravity Forms opens the page only after a submission passes validation. If you use conditional confirmations, set each one that means a completed inquiry to the same page.

Create the goal

Open SlimStat → Goals & Funnels and select Add your first goal (or Add goal if you already have one). Name it, for example, Gravity Forms inquiry. Set Dimension to Page URL, Operator to equals and Value to /inquiry-received/, then select Add goal.

Match the path as it appears in SlimStat’s reports, including the trailing slash. Free allows one active goal. Pro allows five active goals and three funnels. The goal builder guide covers both.

The goal card shows Total, the matching pageviews, and Uniques, the visitors who matched at least once. The goal also counts matching visits from before you created it, so note the starting count before you test.

Test it

Use a date range that includes today, and grant consent in the test browser if your banner asks for it.

Test	Expected result
Send a valid submission	The confirmation page opens. The goal gains one match.
Send an invalid submission, for example with a required field empty	The form shows an error and stays on the page. The goal does not change, because nothing redirected.
Open `/inquiry-received/` directly	The goal gains one match without any submission. This is the limit of a page-based goal.

Then compare the goal with the entries in Forms → Entries. The two counts should be close, not identical.

What this does not verify

The submission itself. A match means the confirmation page opened. Your form plugin’s entries or emails are the record of what was sent.
Spam. A spam submission that passes the form’s checks reaches the page and counts too.
Email delivery. A match does not mean the notification email arrived.
Refreshes and return visits. Reloading the confirmation page counts again under Total. Read Uniques for the number of visitors.
Visitors who are not recorded. Declined consent, exclusion rules and blocked scripts all lower the count.

To check which campaign brought a visitor before the form, see Track your first inquiry.