Pro
Heatmaps: see what visitors actually do
See where visitors click, how far they scroll and where they rage-click, on desktop, tablet and phone. Open any page’s heatmap from the admin bar.
SlimStat · WordPress analytics plugin Understand your visitors. Make your next move clearer.
SlimStat brings website analytics into WordPress. See what brings people in and which pages interest them. Add Pro to see where they click, where they leave, and what to improve next.
Reports in WordPress · Analytics stored on your server · Free plugin with optional Pro
Feature preview: Free 6.0.0 and Pro 3.0.0 are not yet published. Check the available package before installing or buying for a new feature. See release status and changes.
Installation guide · Already purchased? Activate Pro
- Choose your settings
- Store on your server
- Read in WordPress
Own your data
Keep analytics in your WordPress database. Choose what to collect, who can see reports and how long to retain records. Configure consent and IP protection for your site.
Know what to improve
Find your most-read pages and strongest referral sources without leaving WordPress. Use one free conversion goal to check whether visitors reach a key page.
Open source
Use a free, open-source plugin you can inspect and extend. No analytics service account is needed for core tracking. Add Pro when you need funnels, heatmaps or client reports.
See SlimStat at work
Short tours of SlimStat 6 and Pro 3 with demo data, 30 seconds or less each. Captions only, so they work with the sound off.
Free channels · Pro sources
AI traffic: know when ChatGPT sends you visitors
SlimStat lists AI assistants, AI crawlers and user-requested fetches as their own channels. With Pro, see every source behind them and the sales each one brings.
Free core · Pro detail
WooCommerce revenue, next to your traffic
Net sales after discounts and refunds, the channels and products that drive them, and where shoppers drop off between product view and order.
Free top two · Pro all
Campaign links: find out which campaign worked
Build a tagged link in seconds and copy it, then see which campaign brought the visits. With Pro, see the source behind every campaign.
In the words of WordPress users
“If you have a problem, these guys will work with you to solve it.”
“I contacted SlimStat support, and they were exceptionally helpful in solving the problem.”
Less guesswork.
A useful next step.
Start with the question you want to answer. Free covers your everyday reports; Pro helps you understand what happens between a visit and a sale.
See how Pro helps- Know where to spend your effort
- See whether visitors arrive from search, social media, email or another website. Free includes a link builder and shows your top two channels and campaigns in each report; Pro lists every one.
- Understand what your store sold
- Connect WooCommerce to review sales, orders and popular products in Free. Pro helps you compare the campaigns, landing pages and devices linked to sales.
- Find the clicks you might be missing
- Free lists your most-clicked links and buttons. Pro shows clicks and scrolling on the page itself, helping you spot buttons people miss or content they do not reach.
- Add a useful report to a page
- Preview a visitor counter or report, then copy its shortcode into WordPress. Free includes the Shortcode Playground. Reports with personal data stay restricted to people allowed to view analytics.
- See where people leave before a signup or sale
- Free tracks one important action, called a goal. Pro adds up to five goals and three step-by-step journeys, called funnels, to help you find where recorded visits stop.
- Keep your team informed without another login
- Try a weekly email summary in Free. With Pro, choose your reports, recipients and schedule. You can also download supported reports to work with in a spreadsheet.
New in Free 6 and Pro 3: Ecommerce, Heatmaps, Channels and the Shortcode Playground. Review the upgrade steps, report corrections and performance evidence.
See what you can do with Free
Two useful starting points in Free 6. Explore a workflow, then follow the guide to use it on your site.
- Set up Ecommerce
- Review net sales
- Explore the source
- Browse reports
- Preview your data
- Copy the shortcode
Start free. Add Pro when you need the next answer.
Free covers your everyday analytics. Get traffic reports, campaign tracking with the top two channels and campaigns, WooCommerce sales reports, the Shortcode Playground and one goal. Pro adds tools to act on what you learn: visual heatmaps, every campaign and channel, deeper store reports, more goals, funnels, Pro shortcodes, CSV downloads and automatic email reports.
This comparison covers Free 6 and Pro 3. Store reports need WooCommerce and setup; heatmap recording is optional.
| What you can do | FreeIncluded at no cost | Pro Everything in Free, plus the extras below |
|---|---|---|
| Traffic reports & privacy controls | Included | Same as Free |
| Heatmaps | Page list and top 5 clicked links or buttons | Spot frustrating clicksVisual click and scroll maps, filters and downloads |
| Ecommerce | Sales, products, traffic sources and recorded purchase steps | See what drives salesSales by campaign, device and coupon; downloads and scheduled emails |
| UTM Campaigns & Channels | Top two channels and campaigns in each report; UTM link builder | Compare every campaignEvery channel and campaign, with paging and links to their sales |
| Goals & Funnels | 1 active goal; no funnels | Find where visitors leave5 active goals; 3 funnels |
| Email Reports | Preview a weekly email; send yourself a sample | Keep your team informedDaily, weekly or monthly emails; choose recipients and attach CSV files |
| Real-Time Report | Live counters and Access Log | Watch activity liveLive chart and report controls |
| Admin Bar Widget | Toolbar shortcuts | Check stats as you workLive quick stats |
| Data Export | Report downloads not included | Share spreadsheet reportsSpreadsheet downloads (CSV or tab-delimited) |
| Pro Shortcodes | Shortcode Playground with Free reports and live counters | Publish Pro reportsAdds Funnels, Heatmap insights, User Overview and Pages by User |
| User Overview | Registered-user reports not included | Understand member activityRegistered-user reports |
| Custom Database | WordPress database | Separate analytics storageSeparate MySQL-compatible database |
| Advanced Whois | External lookup link | Look up IP locationsLocal lookup panel |
| Network Analytics | Individual site reports | See your whole networkMultisite network reports |
Pro is a paid add-on that works alongside Free, with one year of updates and support. Free keeps working if your Pro licence expires. See Pro pricing.