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Heatmaps vs Scrollmaps: What’s the Difference?

Heatmaps vs scroll maps: do visitors see your button?

A click heatmap shows where visitors click. A scrollmap shows how far down a page they reach. Use the first to evaluate buttons and links, and the second to evaluate whether people reach important content.

What is the difference?

QuestionUseful evidence
Is the main button getting clicks?Click heatmap
Do people reach the pricing section?Scrollmap or a configured scroll-depth event
Where do visitors abandon signup?A conversion funnel
Why did someone hesitate?User research, supported by behavioral data
Which area of the page gets the most attention?Zone map: the page split into areas, with each area’s share of clicks

SlimStat Pro draws click heatmaps and scroll heatmaps. It does not draw zone maps.

Neither map explains intent by itself. A click on a decorative image can suggest confusion; it does not prove why someone clicked.

What does SlimStat provide?

SlimStat Free 6 provides a page list and the five most clicked links or buttons per page. Pro 3 adds visual click and scroll-depth views, with device, goal and campaign segments. Additional recording starts off and follows your sampling, page-selection and consent settings. It does not record sessions or typed input.

Use a click heatmap to inspect the main call to action, navigation and links. Compare the result with top-page and conversion reports. Pro allows up to five active goals and three funnels, while Free includes one active goal.

See Pro features or enable a heatmap if you already own Pro.

How to run a useful test

  1. Pick one important page and one question, such as whether visitors notice the signup link.
  2. Confirm tracking and consent settings, then collect enough relevant visits to see a pattern.
  3. Inspect clicks alongside the page layout. Responsive layouts and later design changes can affect interpretation.
  4. Change one important element and compare equivalent traffic periods.
  5. Check the conversion goal as well as the click count. More clicks are useful only if they support the intended task.

For scroll depth in Pro 3, enable All clicks and scroll depth under the heatmap tracking settings and collect eligible new visits. Existing link clicks do not contain historical scroll measurements. Sampling and missing consent limit the evidence; compare equivalent page and device scopes.

What to compare in a heatmap tool

Most heatmap tools draw similar pictures. They differ in where the data goes, what they capture and when they start capturing. Six questions separate them.

What to checkWhat to ask
Where recordings are storedOn your own server, or on the vendor’s?
Consent and Do Not TrackDoes capture wait for consent, and does it respect a Do Not Track signal?
SamplingCan you record a share of visits, or only all of them?
Typed textAre form inputs masked, or never captured at all?
Single-page appsAre route changes that load no new page captured? Test on your own site.
WordPress integrationIs it a plugin with reports in wp-admin, or a script tag and a separate dashboard?

SlimStat Pro’s answers: recorded visits are stored in your configured analytics database and reported inside wp-admin. Capture is opt-in and follows your consent, Do Not Track, sampling and page-selection settings. It records click positions and scroll depth, not sessions or typed input. It installs as an add-on beside the free plugin, so heatmaps sit next to your goals and campaign reports.

Do heatmaps record what people type?

A click heatmap records click positions; it is not a recording of the visitor’s screen or typed input. Still review your tracking configuration, consent and retention before collecting behavior data.

Can I start without Pro?

Yes. Install Free, identify a popular page and configure one goal. Add Pro when you need visual click and scroll-depth analysis or a multi-step funnel. Install Free or compare plans.

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