SlimStat vs WP Statistics

VeronaLabs publishes both of these, so this page routes rather than competes. WP Statistics reports on your content — posts, authors, categories, campaigns. SlimStat reports on the individual visit. Pick the one whose unit of measurement is the question you actually ask.

Disclosure: VeronaLabs publishes both SlimStat and WP Statistics. This page is written by the SlimStat team about a product from the same company, and exists to route you to the right one rather than to win an argument. Every figure below comes from the other product's own pages, linked at the foot.

Dimension SlimStat WP Statistics
Published by VeronaLabs VeronaLabs — the same company
Where visit data is stored A table in your WordPress database Your WordPress database
What a report is about The individual visit and its full detail The content item: post, page, author, category
Campaign and UTM reporting Referrer and campaign data on each recorded visit Dedicated UTM analytics and a link builder, in Premium
Search Console integration None Included in Premium
Install base and rating 70,000+, rated 4.8 from 817 reviews 600,000+, rated 4.1 from 757 reviews
Listed on wordpress.org since 2010 2011
Paid entry price, one site $39 a year $119 a year

Why this page exists at all

Two analytics plugins from one company invites an obvious question, and the honest answer is that they were built for different readers and both kept because both readerships are real. SlimStat came to VeronaLabs by acquisition in 2023, with fifteen years of its own history behind it; WP Statistics was VeronaLabs’ own from the start.

Neither is a cut-down version of the other. They overlap in the sense that both record visits into your own WordPress database with no external account, and they diverge on almost everything after that.

The one distinction that decides it

WP Statistics answers questions about your content. Which posts perform, which categories pull, which authors earn attention, which campaigns brought people in. Its reports are organised around WordPress’s own structure — post types, taxonomies, authors — because the reader it imagines is publishing things and wants to know which of them worked.

SlimStat answers questions about the visit. Who came, from where, on what, following which link out, and in what order. Every pageview lands as a row in wp_slim_stats with its referrer, country, browser, screen size and outbound clicks, and the access log lets you read the individual visits rather than a rollup of them.

That is the whole decision. If your question starts “which of my posts…”, the other product is shaped for it. If your question starts “who was that visitor and what did they do…”, this one is.

What each one costs

WP Statistics Premium is $119 a year for a single site, $249 for five and $449 for the unlimited tier — which its own page qualifies as “up to 100 sites under our fair usage policy”. SlimStat Pro is $39, $99 and $199 for the same three shapes.

On renewals, this page declines to give you a number, and the reason is worth stating. WP Statistics’ pricing page carries the footnote “Special introductory pricing, all renewals are at full price”, but never publishes what that full price is; its checkout simultaneously describes the same purchase as recurring at the listed amount. Those two vendor statements are in tension, and we are not going to resolve a sister product’s pricing on its behalf. Check the checkout before you buy. SlimStat’s own renewal terms are on the pricing page.

Compare list price to list price when you do. Both products run promotions, and a discounted price against an undiscounted one is not a comparison.

Can you run both?

You can — they write to separate tables and neither interferes with the other’s tracking — but there is rarely a reason to. Two trackers means two sets of numbers that will not agree, two sets of database rows growing with your traffic, and two consent surfaces to keep straight. If you are genuinely torn, install both for a fortnight, look at which dashboard you open by reflex, and remove the other.

Which one to choose

Choose WP Statistics if you publish content and measure content: if you want author and category reporting, UTM campaign analytics with a link builder, Search Console data beside your traffic, or an unlimited free tier across many sites. It is also the safer default if you are equipping a team rather than yourself.

Choose SlimStat if you want the visit record itself. The full access log, per-visit detail, outbound-link tracking, server-side tracking mode for sites without a page cache, and heatmaps and funnels in Pro at a third of the price. It suits the owner-operator who wants to look at what actually happened rather than at a summary of it — and the free feature list is most of that before you pay anything.

Neither answer is wrong, and neither of us loses if you pick the other one.

Where WP Statistics is the better choice

  • It is much the larger product. 600,000 active installations against SlimStat's 70,000, continuously listed on wordpress.org since March 2011, and released more often than SlimStat is.
  • Its analytics are modelled on WordPress itself. Content analytics across post types, category and tag analytics, author performance and word-count analysis all answer questions about your content that a URL-shaped report cannot. If you publish for a living, that is the more useful shape.
  • Marketing measurement is a first-class feature there and not here. Premium carries UTM campaign analytics with a built-in link builder, Google Search Console integration for impressions, clicks and queries, and custom event and goal reports.
  • Its free tier is unusually generous — unlimited page-views, unlimited visitors and unlimited sites at no cost, which is the free plan itself rather than a capped trial.
  • Its privacy engineering is documented in detail and goes further in places: no cookies and no browser storage at all, IP addresses truncated before processing and then hashed with a daily rotating salt, plus a built-in Privacy Audit Tool to check your own configuration.
  • For agencies it offers white-labelling, custom branding, REST API endpoints and role-based access as part of the paid tiers.

What each one costs

Plan SlimStat WP Statistics
1 site $39 a year $119 a year
5 sites $99 a year $249 a year
Unlimited $199 a year $449 a year, up to 100 sites under a fair-usage policy

What SlimStat Free gives you, and what Pro adds

Capability Free Pro
Real-Time Report Blurred preview Live chart, minute by minute
Admin Bar Widget Placeholder figures, blurred Your real numbers, every screen
Email Reports Not available Daily, weekly or monthly
Goals & Funnels 1 goal, no funnels 5 goals and 3 funnels
Heatmaps Not available Overlay on any page
Custom Database WordPress database only Any MySQL-compatible database
Data Export Button prompts an upgrade CSV download, tab-delimited option
User Overview Report does not exist Every registered user, with history
Advanced Whois Links out to a third-party lookup Detail panel inside your admin
Network Analytics One site at a time Aggregated across the network

Both tables above describe the free plugin unless a row says otherwise. Pro is a one-year licence on top of it. See Pro pricing.

Ready to decide?

SlimStat Pro is $39 billed annually for one site, with all ten Pro features included. 817 reviews on wordpress.org, rated 4.8 out of 5.

See SlimStat Pro pricing

Not ready to buy? Install the free plugin and upgrade later — the licence activates on the site you already have.

SlimStat Pro — plans start at $3.25/mo