SlimStat vs WP Statistics
VeronaLabs publishes both plugins. Both help you understand WordPress traffic. WP Statistics offers content-focused reports and Search Console integration; SlimStat Free 6 adds campaign and WooCommerce reports, with visual heatmaps, funnels and scheduled sharing in Pro 3. Compare the reports you need, not just the visitor counts.
Disclosure: VeronaLabs publishes both SlimStat and WP Statistics. This page is written by the SlimStat team about a product from the same company, and exists to route you to the right one rather than to win an argument. Every figure below comes from the other product's own pages, linked at the foot.
| Dimension | SlimStat | WP Statistics |
|---|---|---|
| Published by | VeronaLabs | VeronaLabs — the same company |
| Where visit data is stored | A table in your WordPress database | Your WordPress database |
| What a report is about | Traffic, individual visits, campaigns and WooCommerce sales | The content item: post, page, author, category |
| Campaign and UTM reporting | Campaign/channel reports, source breakdowns and a link builder in Free 6 | Dedicated UTM analytics and a link builder, in Premium |
| Search Console integration | None | Included in Premium |
| Install base and rating | 70,000+, rated 4.8 from 816 reviews (checked October 2026) | 600,000+, rated 4.1 from 757 reviews |
| Listed on wordpress.org since | 2010 | 2011 |
| Paid entry price, one site | $49 a year | $119 a year |
Why this page exists at all
Two analytics plugins from one company invites an obvious question, and the honest answer is that they were built for different readers and both kept because both readerships are real. SlimStat came to VeronaLabs by acquisition in 2023, with fifteen years of its own history behind it; WP Statistics was VeronaLabs’ own from the start.
Both store analytics in your WordPress database. Their reports overlap, so the useful comparison is which questions each dashboard helps you answer.
Compare the reports you will actually use
WP Statistics answers questions about your content. Which posts perform, which categories pull, which authors earn attention, which campaigns brought people in. Its reports are organised around WordPress’s own structure — post types, taxonomies, authors — because the reader it imagines is publishing things and wants to know which of them worked.
SlimStat helps you understand traffic and what follows it. The Access Log shows individual visits. Free 6 also includes campaign and channel reports, a link builder and an opt-in WooCommerce dashboard. Pro 3 adds visual click and scroll heatmaps, more goals, funnels and deeper store reports.
Choose based on the reports you need every week. To see how SlimStat helps with missed clicks, sales questions and client reporting, explore Pro.
What each one costs
WP Statistics Premium is $119 a year for a single site, $249 for five and $449 for the unlimited tier — which its own page qualifies as “up to 100 sites under our fair usage policy”. SlimStat Pro is $49, $119 and $199 for the same three shapes.
On renewals, this page declines to give you a number, and the reason is worth stating. WP Statistics’ pricing page carries the footnote “Special introductory pricing, all renewals are at full price”, but never publishes what that full price is; its checkout simultaneously describes the same purchase as recurring at the listed amount. Those two vendor statements are in tension, and we are not going to resolve a sister product’s pricing on its behalf. Check the checkout before you buy. SlimStat’s own renewal terms are on the pricing page.
Compare list price to list price when you do. Both products run promotions, and a discounted price against an undiscounted one is not a comparison.
Can you run both?
You can — they write to separate tables and neither interferes with the other’s tracking — but there is rarely a reason to. Two trackers means two sets of numbers that will not agree, two sets of database rows growing with your traffic, and two consent surfaces to keep straight. If you are genuinely torn, install both for a fortnight, look at which dashboard you open by reflex, and remove the other.
Which one to choose
Choose WP Statistics if you publish content and measure content: if you want author and category reporting, UTM campaign analytics with a link builder, Search Console data beside your traffic, or an unlimited free tier across many sites. It is also the safer default if you are equipping a team rather than yourself.
Choose SlimStat if you want traffic and store reports in WordPress, then want to add visual click insights, funnels and automatic sharing. Start with the Free feature list and compare the specific Pro additions you would use. Check release-preview availability before buying for a new feature.
Neither answer is wrong, and neither of us loses if you pick the other one.
Where WP Statistics is the better choice
- It is much the larger product. 600,000 active installations against SlimStat's 70,000, continuously listed on wordpress.org since March 2011, and released more often than SlimStat is.
- Its analytics are modelled on WordPress itself. Content analytics across post types, category and tag analytics, author performance and word-count analysis all answer questions about your content that a URL-shaped report cannot. If you publish for a living, that is the more useful shape.
- Its Premium Search Console integration brings search impressions, clicks and queries alongside traffic. SlimStat's campaign reports do not replace that integration.
- Its free tier is unusually generous — unlimited page-views, unlimited visitors and unlimited sites at no cost, which is the free plan itself rather than a capped trial.
- Its privacy engineering is documented in detail and goes further in places: no cookies and no browser storage at all, IP addresses truncated before processing and then hashed with a daily rotating salt, plus a built-in Privacy Audit Tool to check your own configuration.
- For agencies it offers white-labelling, custom branding, REST API endpoints and role-based access as part of the paid tiers.
What each one costs
| Plan | SlimStat | WP Statistics |
|---|---|---|
| 1 site | $49 a year | $119 a year |
| 5 sites | $119 a year | $249 a year |
| Unlimited | $199 a year | $449 a year, up to 100 sites under a fair-usage policy |
What SlimStat Free gives you, and what Pro adds
Free covers your everyday analytics. Get traffic reports, campaign tracking with the top two channels and campaigns, WooCommerce sales reports, the Shortcode Playground and one goal. Pro adds tools to act on what you learn: visual heatmaps, every campaign and channel, deeper store reports, more goals, funnels, Pro shortcodes, CSV downloads and automatic email reports.
This comparison covers Free 6 and Pro 3. Store reports need WooCommerce and setup; heatmap recording is optional.
| What you can do | FreeIncluded at no cost | Pro Everything in Free, plus the extras below |
|---|---|---|
| Traffic reports & privacy controls | Included | Same as Free |
| Heatmaps | Page list and top 5 clicked links or buttons | Spot frustrating clicksVisual click and scroll maps, filters and downloads |
| Ecommerce | Sales, products, traffic sources and recorded purchase steps | See what drives salesSales by campaign, device and coupon; downloads and scheduled emails |
| UTM Campaigns & Channels | Top two channels and campaigns in each report; UTM link builder | Compare every campaignEvery channel and campaign, with paging and links to their sales |
| Goals & Funnels | 1 active goal; no funnels | Find where visitors leave5 active goals; 3 funnels |
| Email Reports | Preview a weekly email; send yourself a sample | Keep your team informedDaily, weekly or monthly emails; choose recipients and attach CSV files |
| Real-Time Report | Live counters and Access Log | Watch activity liveLive chart and report controls |
| Admin Bar Widget | Toolbar shortcuts | Check stats as you workLive quick stats |
| Data Export | Report downloads not included | Share spreadsheet reportsSpreadsheet downloads (CSV or tab-delimited) |
| Pro Shortcodes | Shortcode Playground with Free reports and live counters | Publish Pro reportsAdds Funnels, Heatmap insights, User Overview and Pages by User |
| User Overview | Registered-user reports not included | Understand member activityRegistered-user reports |
| Custom Database | WordPress database | Separate analytics storageSeparate MySQL-compatible database |
| Advanced Whois | External lookup link | Look up IP locationsLocal lookup panel |
| Network Analytics | Individual site reports | See your whole networkMultisite network reports |
Both tables above describe the free plugin unless a row says otherwise. Pro is a one-year licence on top of it. See Pro pricing.
Ready to decide?
SlimStat Pro is $49 billed annually for one site, with all Pro features included. 816 reviews on wordpress.org, rated 4.8 out of 5.
See SlimStat Pro pricingNot ready to buy? Install the free plugin and upgrade later — the licence activates on the site you already have.